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PPC University/PPC University | Mina Elias | Trivium Group
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  • $995 or 2 monthly payments of $499

PPC University | Mina Elias | Trivium Group

  • Course
  • 67 Lessons

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Contents

SECTION 1 - Introduction to PPC

🟢The Goal of PPC
🟢PPC Overview

SECTION 2 - Understanding Campaigns

🔵General Strategy
🔵How Buyer Psychology affects PPC
🟢The Different Types of Ads on Amazon
🟢Campaign Manager Overview
🟢Creating a Campaign
🟢Campaign Naming Convention
🟢Campaign Bidding Strategies
🟢Auto Campaign
🟢Manual Keyword Campaigns
🔵Exact Campaigns
🔵Broad Campaign
🔵Phrase Campaigns
🟢Product Targeting Campaign
🟢Category Targeting Campaign

SECTION 3 - Targeting and Match Types

🔵Product Targeting Based on Auto
🔵Product Targeting Based on Amazon Suggestions
🔵Product Targeting Based on Who is Targeting Us
🔵Product Targeting based on Adjacent Categories
🔵Product Targeting Based on Competitors
🔵Brand Campaigns
🟢Brand Protection Campaigns

SECTION 4 - Research and Product Ranking

🟢Helium 10 Keyword Research
🔵Why You Should Continously Launch New Campaigns
🟢PPC Launch Strategy
🔵Using PPC to Upsell
🔵Using PPC to Rank
🟢Tracking Organic Ranking
🟢Using PPC to Influence Organic Rank

SECTION 5 - Reports and Optimization

🟢Search Term Report Explained
🟢Adding Negatives from STR
🟢Launching Profitable Search Terms from STR
🔵Negative Keywords
🔵How to Handle Bleeders
🟢Optimizing Bids in Campaign Manager
🔵Bulk Sheets Explained
🔵Bulk Sheet Optimization Parameters
🔵Bulk Sheets Optimization
🔵Main Sales Drivers
🟢Advertised Product Report
🔵Placement Reports
🟢Placement Optimization
🔵Continuous Improvement
🔵Refreshing Bids Everytime Listing is Optimized
🟢Weekly Optimization Process

SECTION 6 - Analytics and Data Interpretation

🟢Calculating Cost Per Conversion
🟢Calculating ACOS and TACOS
🟢Sessions and Unit Session Percent
🔵Tracking Sessions and Unit Session Percentage
🟢Building an Analytics Tracker
🟢Different Scenarios in Analytics

SECTION 7 - Demand Side Platform (DSP)

🟢What is Amazon DSP
🟢DSP Creatives
🟢Creatives - La Pura
🟢LaPura Attaching Creatives
🟢Dynamic Creative Creation Pt.1 (Standard Desktop)
🟢Dynamic Creative Creation Pt2 (AAp_O&O)
🟢DSP Line items
🟢Lapura - Line Item Creation
🟢DSP Orders
🟢LaPura Creating an Order
🟢DSP Audiences
🟢Audiences La Pura
🟢Audience Creation
🟢DSP Supply Sources
🟢LaPura Create Advertiser